A seaside summer resort at the mouth of the Almyros River, it is noted for fresh fish and its aquatic fauna and flora.
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The town was named in honour of Prince George of Greece, the high commissioner of Crete from 1898 to 1906.
A long sandy beach starting in Georgioupolis, extends intermittently all the way to Rethymnon.
Georgioupolis became a popular holiday town during recent years visited by many Europeans year after year.
Hundreds of eucalyptus trees provide a welcome respite from the summer sun. A fresh stream Vrysanos River, where migrating birds gather, flows into the sea in the centre of the village.
There are several good fish tavernas
In the nearby village of Mathe is the church of Agios Antonios with a carob tree for its roof.